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  • 國際商務(wù)函電(第4版)
    編號(hào):11194
    書名:國際商務(wù)函電(第4版)
    作者:陸墨珠
    出版社:中國對(duì)外經(jīng)貿(mào)
    出版時(shí)間:2002年10月
    入庫時(shí)間:2003-4-28
    定價(jià):25
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    前言

    國際商務(wù)英語函電是國際商務(wù)往來通用的一種聯(lián)系方式和專
    業(yè)語言,也是開展對(duì)外貿(mào)易和國際經(jīng)濟(jì)合作等業(yè)務(wù)活動(dòng)的重要工
    具。確切地掌握國際商務(wù)英語函電的基本知識(shí),并熟練地加以操
    作運(yùn)用,是從事對(duì)外經(jīng)貿(mào)業(yè)務(wù)人員必須具備的一個(gè)重要條件。
    為了適應(yīng)我國改革開放以來不斷擴(kuò)大對(duì)外開放和廣泛開展對(duì)
    外貿(mào)易與經(jīng)濟(jì)合作等國際商務(wù)往來的需要,幫助經(jīng)貿(mào)院校學(xué)生和
    外經(jīng)貿(mào)工作者系統(tǒng)地學(xué)習(xí)和掌握國際商務(wù)英語函電的各種行丈方
    法和格式、專業(yè)詞語及其語言文體特點(diǎn),從而提高在日常涉外工作
    中正確使用英語進(jìn)行各項(xiàng)國際商務(wù)通訊聯(lián)系和交易活動(dòng)的能力和
    水平,根據(jù)1986年對(duì)外貿(mào)易經(jīng)濟(jì)合作部召開的全國經(jīng)貿(mào)院校教材
    會(huì)議的決定,對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)教授、中國國際貿(mào)易學(xué)會(huì)國際商務(wù)
    英語研究委員會(huì)顧問陸墨珠同志曾編著《國際商務(wù)函電》一書,作
    為全國高等經(jīng)貿(mào)院校教材,于1988年10月由對(duì)外經(jīng)貿(mào)大學(xué)出版社
    出版,供經(jīng)貿(mào)院校教學(xué)使用,并供有關(guān)對(duì)外經(jīng)貿(mào)業(yè)務(wù)人員參考。
    1990年本書又被外經(jīng)貿(mào)部選定為全國對(duì)外經(jīng)貿(mào)系統(tǒng)外銷員統(tǒng)考必
    讀參考書,并被評(píng)為外經(jīng)貿(mào)部系統(tǒng)全國優(yōu)秀教材。1994年12月,
    作者對(duì)原書內(nèi)容作了較大的修訂和增補(bǔ),并出版了《增訂本》。截
    至1999年,本書累積發(fā)行20多萬冊(cè),受到全國廣大對(duì)外經(jīng)貿(mào)工作
    者和大專院校師生的重視和歡迎。
    本書根據(jù)國際商務(wù)英語的特點(diǎn),結(jié)合我國對(duì)外經(jīng)濟(jì)貿(mào)易業(yè)務(wù)
    通訊聯(lián)系的實(shí)際情況和需要,確定課文情景、業(yè)務(wù)環(huán)節(jié)和功能項(xiàng)
    目,并盡量照顧到個(gè)別較重要的常用貿(mào)易方式;同時(shí)結(jié)合每課的特
    定情景,有系統(tǒng)地重點(diǎn)介紹有關(guān)國際商務(wù)通訊的語言形式、體裁和
    寫作技巧、規(guī)則,以及使用習(xí)慣等基本知識(shí)。
    本書的語言材料系根據(jù)當(dāng)前對(duì)外經(jīng)貿(mào)業(yè)務(wù)活動(dòng)中的通訊聯(lián)系
    往來函電,并參考國外新近出版的若干英、美當(dāng)代通用商業(yè)函電書
    籍資料,按照編寫本書的需要,經(jīng)過適當(dāng)?shù)难a(bǔ)充和必要的改寫加
    工,有系統(tǒng)地進(jìn)行編寫的。
    近幾年來我國對(duì)外經(jīng)貿(mào)事業(yè)有了迅速的發(fā)展,特別是隨著對(duì)
    外開放被定為基本國策而日益擴(kuò)大和深化,以及“大經(jīng)貿(mào)”格局的
    逐步確立,使外貿(mào)與外經(jīng)、外資等結(jié)合更加緊密,許多對(duì)外貿(mào)易與
    經(jīng)濟(jì)合作等國際商務(wù)聯(lián)系還涉及國際金融、信貸等業(yè)務(wù);同時(shí),隨
    著計(jì)算機(jī)的廣泛應(yīng)用和現(xiàn)代通訊技術(shù)的發(fā)展,國際商務(wù)通訊聯(lián)系
    的方式和方法也在逐步改革和更新,如過去曾經(jīng)常用的電報(bào)、電傳
    逐步為電子郵件(E—mail)所代替。為使本書內(nèi)容能跟上新的形
    勢(shì),適應(yīng)當(dāng)前我國對(duì)外貿(mào)易和經(jīng)濟(jì)合作等業(yè)務(wù)發(fā)展的實(shí)際情況和
    需要,2000年,作者特在本書1994年《增訂本》的基礎(chǔ)上,繼續(xù)搜集
    了許多有關(guān)函電實(shí)例和參考資料,進(jìn)一步加以補(bǔ)充修訂,由中國對(duì)
    外經(jīng)濟(jì)貿(mào)易出版社出版發(fā)行《國際商務(wù)函電》(最新修訂本)。在此
    新版本中,對(duì)1994年《增訂本》中有關(guān)各類型商品貿(mào)易以及國際信
    貸、國際租賃、國際招標(biāo)與投標(biāo)、對(duì)外咨詢業(yè)務(wù)和銀行往來等章節(jié),
    以及附錄中的商務(wù)用語與縮寫字和業(yè)務(wù)往來常用語句,都作了不
    同程度的修改和補(bǔ)充,并增加了通過電子郵件進(jìn)行通訊聯(lián)系和網(wǎng)
    上求職等內(nèi)容。為方便教學(xué)及自學(xué)需要,第四版將最新修訂本的
    《國際商務(wù)函電》與《函電譯文與練習(xí)答案》合為一冊(cè)出版發(fā)行。
    本書初版本在完稿后曾由外經(jīng)貿(mào)部人教司召集各經(jīng)貿(mào)院校有
    關(guān)專家、教授最后審定。在本書編寫和修訂過程中,得到外經(jīng)貿(mào)部
    人教司及對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)的校、系領(lǐng)導(dǎo)的大力支持,許多外貿(mào)專
    業(yè)總公司有關(guān)領(lǐng)導(dǎo)和業(yè)務(wù)部門也給予積極協(xié)助,提供了大量素材,
    在此一并表示衷心的感謝!
    對(duì)本書內(nèi)容存在的缺點(diǎn)和不足之處,歡迎讀者特別是各經(jīng)貿(mào)
    院校有關(guān)教學(xué)工作者,結(jié)合實(shí)際應(yīng)用情況,提出具體意見,加以指
    正。
    編 者
    2002年8月
    CONTENTS

    1 INTRODUCTION 結(jié)論
    Princip1es Of Good Communication—ConsideratiOn
    Courtesy.C1atity.Conciseness.Concreteness.Corrrectness
    Completeness.
    Form and Structure Of Business Correspondence
    Format.PartsOf theBusinessLetter
    The Facsimile
    The E-mail
    An enquiry on the Web.
    An offer on the Web.
    2 ENQUIRIES AND REPLIES
    Specimen Letters
    General enquiryandreply.Enquiry fOr textile machines
    and reply.Enquiry fOrequipmentaccording tOdrawmgs
    and speciGcatiOns and reply. Enquiry fOr interest in
    jOining a SOCiety. An enquiry fOrm. Request lor
    catalogues and reply. Request fOr informaion on
    business application software。 Request fOr bUsiness
    directory.An enquiryontheWeb.
    Style&Structure———————————————
    Write Effective Beginnings and EndinSs
    3 OFFERS AND TRADE PROMOTION 報(bào)價(jià)、推銷

    Specimen Letters
    Offers based on enquiry.Offers on the Web.Request for
    lower price. Request fOr price increase. Request fOr
    lower price rejected.Request for better terms granted.
    A firm Offer. Request for firlm offer rejected. A
    V0luntary offer.
    An unsolicited sales 1etter.A promotiOn
    promotiOn letter tO an inactive customer. Request for a
    demonstratiOn Or interview.
    Style&Structure
    The Structure
    4 ORDERS AND REPLIES 訂貨、答復(fù)
    Sentence Letters
    An Order 1etter.Order fOtiTleS covering 1etter.
    Complimentsslip attached tOanOrder. Printed routine
    acknowledgment Of Orders. Acknowledging 1etters.
    Letter rejecting 0ld price. Letter refusing pdce
    reductiOn.Letter rejecting delivery terms.Seller’s
    counterOffer.ASaleS confirmation.
    Style&Strueture
    The Paragraph.Unity and Coherence
    5 COMPLAINT AND ADJUSTMENT 申訴、處理
    Specimen Letters
    Complaint Concerning non-delivery. Complaint
    concerning quality. Complaint concerning damaged
    goods. Complaint concerning wrong dispatch.
    Complaint concerning frustratiOn. C1aim fOr
    shortwdght. C1aim fOr charges and interests. A
    SalTIple complaint 1etter. Apologyforwronglyfulfilled
    Order. Apology fOr delay in fulfilling Order. Apology
    for{aulty goods.Ap010gy fOr accounting error.
    Replies tO ill-founded complaints。 RejectiOn Of
    complaint.
    Style&Structure
    Transitional WOrdS and Phrases
    6 TRANSPORT 運(yùn)輸
    Specimen Letters
    Charteringships,reply and confirmation.Bookung note.
    Enquiry fOr shipping containers, quotation, negatlVe
    reply and conGrmatiOn. Appointing shipping ag2nt and
    reply.NOtification Of readiness.Nomination Of vessel.
    Loading. Shipping advice. A1teration OI shipping
    instructlOn. Enquiry about insurance, reply and
    acceptance.Enquiry fOr multimodal transport and reply.
    Style&Structure
    C1aritV
    7 PAYlMENT AND SETTLEMENT OF ACCOUNTS
    付款、結(jié)賬
    SpecimenLetters
    AppUcatlOn fOr credit.Issuance Of L/C.NOtification and
    amendment Of L/C.Presenting documents.Making and
    refusing payment.Urging payment.C011ecting freignt
    and reply.Settlement and spread report.
    Style&Structure
    Tone-Write Naturally
    8 CONSIGNMENT,BARTER ,COMPENSATION TRADE
    &PROCESSING WITH SUPPLIED MATERIAL 寄售、
    易貸、補(bǔ)償貿(mào)易和來料加工
    Specimen Letters
    Request fOr goods On consignment. Acceptance with
    condition. Agreement on consignment
    proposal for barter trade and reply
    Compensation trade proposal and reply.
    Processing trade proposal and order
    StVle&Structure
    Punctuation,Capitalization and Numbers
    9 JOInt VENTURE AND LEADING 合資經(jīng)營、租賃
    SpecimenLetters
    Proposal fOr joint venture and reply.Conllrmatlon of
    joint venture terms
    leasing order and reply. About rental and cash deposit.
    Style Structure
    10 AGENCY 代理
    Specimen Letters
    Application for marketing agency and reply
    Appointing agent. Confirmation of agency terms.
    Appointing sole agent. Application for air freight
    forwarding agency and reply. Sonfirmation proposal,
    acceptance and rejection
    Bankingagencyarrangements.Amendment
    arrangements.A counter proposal












    Style&Structute
    Write CourteouSly
    11 CONSULTANCY 咨詢
    SpecimenLetters
    A consultancy serviCe advertisement.ACUent’srequest
    and the consultancy serviceos reply.About consultancy
    terms andconditlOns.About aWeb consulting firm .A
    market research report.Credit enquiry and reply.
    EnquirV about establishing a branch Office. About
    market trend informati
    Style&Structure
    YouAttitude
    12 TINDERS 招標(biāo)、投標(biāo)
    Specimen Letters
    InVitation fOr bid and reply. Open tender(an ad),
    submissiOnOfbid.Coveringletter,bidletter,bidbond
    and priced bill Of quantlty/weight. Bidding
    requirements’ response, Qualification certificate.
    Auditors’reportOn financial statement.
    13 INTERNATIONAL CREDIT 國際信貸
    Specimen Letters
    Offer Of open line of credit.Proposal Of a buyer'$ credit
    and reply. Proposal Of a swap transaction and reply.
    14 EMPLOYMENT 就業(yè)
    SpecimenLetters
    Letter applying fOr a jOb with rasum~e.An employment
    applicatlOn fOrm. Response tO jOb appllcation.
    Accepting a jOb applicatiOn. Rejecting a jOb
    applicatiOn. JOb Offers. Appointments and
    recommendatiOnletters.
    15 MISCELLANEOUS CORRESPONDENCE 其他函件
    APPENDIX 附錄
    工.UsefulSentences
    Ⅱ.General Commercial AbbreviatlOns
    Ⅲ.General Commercial Expressions
    Ⅳ.General Abbreviations in E—mail
    V.函電譯文
    Ⅵ.練習(xí)答案

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